Core Values

At the Heart of Swadeshi Cables: Our Core Values

At Swadeshi, our products deliver satisfaction, and so do our people. We will sustain our company in a fiercely competitive industry by believing in and supporting our employees, who in turn, will ensure our performance, exceeds that of our competitors by:

Growing Green

We will reduce our environmental footprint, even as we grow. By so doing, we will not only sustain our business, but we also will help sustain the communities in which we work and the world in which we live.

Building Worth

Our success depends on our customer’s success. We will build worth for our customers, and other stakeholders by achieving the lowest cost, highest quality, and best service in our industry.

Honesty & Integrity

We are truthful and our actions are consistent with our words. We are honest and direct in all of our communications.

Respect & Dignity

We demonstrate respect for and appropriate loyalty towards our customers, colleagues and suppliers.

Innovation & Improvement

We drive change and challenge the status to exceed our customers’ expectations.

Giving Back

Our neighbours depend on us, just as we depend on them. We will strive to improve the quality of life in the communities in which we work. This goes beyond providing jobs and paying taxes. It also means giving to those in need, not only by sharing our financial resources, but also by sharing our time and talent.

Doing Right

We will foster a culture guided by ethical values. We will not forget to live up to those values, even when it might be difficult. And when we make mistakes, we will be transparent and responsive to our critics.