Guardian Cables and Conductors Pvt. Ltd. was incorporated in the year 1994 by a visionary man Mr. J.P Bansal (Chairman) having an experience for more than four decades, with the brand name of “Swadeshi Cables”.

Swadeshi is a global distributor of electrical wire and cable with more than 30 years of combined experience and serving all 29 states and 7 union territory. It is known for its unique product range whether it’s a regular cable or a custom-made variant, swadeshi cables can offer the exact cables as per customers need and great value for money. We have the extensive cable knowledge and experience to provide a specification review service, which is relied upon by many of the top engineering and construction firms worldwide.

With our corporate offices and main distribution warehouse in Delhi, we are in the heart of the country. Swadeshi cables has a strong work force which includes technocrats, design engineers who follow stringent quality methods and encouraged by the market response for quality products. Our manufacturing plant is well equipped with latest and innovative machinery to test cables as per BIS, IEC as well as any other international standard and it has been constantly upgrading its ultra-modern research and development and production facility by modernizing plans from time to time.

The company offers complete infrastructure for power cable solutions to meet the needs and scale of any project. The essence of success lies in the expertise of its team of professionals, strong relationship with associates and the ability to adapt quickly and efficiently, tied with the vision to always think ahead.

Quick Facts

• Incorporated: 1994

• Chairman: Mr. J.P Bansal

• Corporate/Main Office: Delhi

• Ownership: Privately Held

• Distribution Center: Delhi

• Global Clients throughout The Country


“Our passion brings power to life”

Our MISSION is to deliver significant business value to our customers worldwide through the effective design, selection and deployment of best-in-class solutions and technologies enabling them to deploy capital resources more effectively, reduce operating and supply chain costs, improve safety and increase overall profitability, always cognizant of environmental impact.

“Our vision is simple, and ambitious. By driving excellence into everything that we make and do, we will be the best power cable company by 2020 in the eyes of our customers and our people.”